What are cookies?

A cookie is a small amount of information that’s downloaded to your computer or device when you visit certain websites. We use a number of different cookies on our website, including strictly necessary, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.


What cookies do we use and why?

Some cookies are necessary to allow you to browse our website, use its features, and access secure areas. The use of these cookies is essential for the website to work. For example, we use user-input cookies for the duration of a session to keep track of a user’s input when filling in forms that span several pages.

We also use functional cookies to remember choices you’ve made or information you’ve provided, such as your username, language, or the region you are in. This allows us to tailor your website experience specifically to your preferences. For example, authentication cookies are functional cookies that are used for the duration of a session (or persistent, if you agree to the “remember me” function) to allow users to authenticate themselves on subsequent visits or to gain access to authorized content across pages. The functional cookies we use include:

  • User-centric security cookies to detect authentication abuses for a limited persistent duration, like repeated failed login attempts. These cookies are set for the specific task of increasing the security of the service.

  • Multimedia content player session cookies (flash cookies) are used for the duration of a session to store technical data needed to play back video or audio content (e.g. image quality, network link speed, and buffering parameters).

  • Load balancing session cookies are used for the duration of the session to identify the same server in the pool in order for the load balancer to redirect user requests appropriately.

  • User interface customization persistent cookies are used to store a user’s preference regarding a service across web pages.

     

Factory Direct Hobbies is dedicated to user experience and we use many tools to help us improve our website and our commerce platform. To this end, we use reporting and analytics cookies to collect information about how you use our website or our merchants’ storefronts, and how often. These cookies only gather information for statistical purposes and only use pseudonymous cookie identifiers that do not directly identify you. The performance cookies we use include:

  • First party analytics cookies - We use these cookies to estimate the number of unique visitors, to improve our website, and to detect the most searched for words in search engines that lead to a web page. These cookies are not used to target you with online marketing. We use these cookies to learn how our website is performing and make relevant improvements to improve your browsing experience.

  • Third party analytics cookies - We also use Google Analytics and other third-party analytics providers listed below to help measure how users interact with our website content. These cookies “remember” what our users have done on previous pages and how they’ve interacted with the website. For more information on Google Analytics, visit Google’s information page. For instructions on how opt out of Google Analytics, see below.

Advertising cookies are used on our website to tailor marketing to you and your interests and provide you with a more personalized service in the future. These cookies remember that you visited our website and we may share this information with third-parties, such as advertisers. Although these cookies can track your device’s visits to our website and other sites, they typically cannot personally identify you. Without these cookies, the advertisements that you see may be less relevant and interesting to you. Read more about how companies use cookies to conduct targeted or retargeted advertising here

Finally, Social and Content cookies are placed by many social media plugins (for example the Facebook ’like’ button), and other tools meant to provide or improve the content on a website (for example services that allow the playing of video files, or that create comments sections). We integrate these modules into our platform to improve the experience of browsing and interacting with our websites. Please note that some of these third party services place cookies that are also used for things like behavioral advertising, analytics, and/or market research.

 

Cookies Necessary for the Functioning of the Store:

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

Cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

Secret

Used in connection with checkout.

Secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages.

_orig_referrer

Track landing pages.

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

tracked_start_checkout

Shopify analytics relating to checkout.

 

 

Cookies Necessary for the Functioning of the Site

Name Function
_Brochure_session Used in connection with browsing through site.

 

Reporting and Analytics

Name Function
_landing_page Tracks landing pages.
_orig_referrer Tracks landing pages.
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_t Shopify analytics relating to marketing & referrals.
_shopify_uniq Shopify analytics.
_shopify_y Shopify analytics.
_y Shopify analytics.
ab_test_* Shopify analytics.
cart_sig Shopify analytics.
ki_r Shopify analytics.
ki_t Shopify analytics.

 

Additionally, we use pixels and tags from the following third parties, which may in turn place cookies:

Reporting & Analytics:

Third Party Description Privacy Policy
Alexa Metrics We use Alexa Metrics to help measure how users interact with our websites.</td> https://www.alexa.com/help/privacy
Bugsnag We use Bugsnag to help us troubleshoot and fix issues with our websites. https://docs.bugsnag.com/legal/privacy-policy/
Chartbeat We use Chartbeat to help measure how users interact with our websites. https://chartbeat.com/privacy/
Crazy Egg We use Crazy Egg to help measure how users interact with our websites. https://www.crazyegg.com/privacy
DC Analytics We use DC Analytics to help measure how users interact with our websites. https://dcanalytics.dcmn.com/privacy-policy
Fullstory We use Fullstory to help measure how users interact with our websites. https://www.fullstory.com/legal/privacy/
Google Analytics We use Google Analytics to help measure how users interact with our websites. https://policies.google.com/privacy
Hotjar We use Hotjar to help measure how users interact with our websites. https://www.hotjar.com/legal/policies/privacy
KissInsights We use KissInsights to help measure how users interact with our websites. https://signin.kissmetrics.com/privacy/
LinkedIn Analytics We use LinkedIn Analytics to help measure how users interact with our websites. https://www.linkedin.com/legal/privacy-policy
New Relic We use New Relic to help measure how users interact with our websites. https://newrelic.com/termsandconditions/privacy
Optimizely We use Optimizely to help us test improvements or changes to our websites. https://www.optimizely.com/privacy/

 

Advertising:

Third Party Description Privacy Policy
Microsoft Advertising We use Microsoft Advertising to deliver targeted advertisements to individuals who visit our websites. https://privacy.microsoft.com/en-ca/privacystatement
Drift We use Drift to help us with conversational marketing to customers while they visit our websites. https://www.drift.com/privacy-policy/
Facebook Custom Audiences We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites. https://www.facebook.com/policy.php
Google We use Google Ads to deliver targeted advertisements to individuals who visit our websites. https://policies.google.com/privacy
Intercom We use Intercom to manage our relationships with our customers. https://www.intercom.com/terms-and-policies#privacy
Marketo We use Marketo to manage our relationships with our customers. https://documents.marketo.com/legal/privacy/
SourceKnowledge We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites. http://www.sourceknowledge.com/privacy
Outbrain We use Outbrain to deliver targeted advertisements to individuals who visit our websites. https://www.outbrain.com/legal/privacy#privacy-policy
Quora We use Quora to deliver targeted advertisements to individuals who visit our websites. https://www.quora.com/about/privacy

Social Media & Content:

Third Party Description Privacy Policy
Disqus We use Disqus to provide commenting capabilities on posts on our websites. https://help.disqus.com/terms-and-policies/disqus-privacy-policy
Facebook Connect We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform. https://www.facebook.com/policy.php
Gravatar We use Gravatar to allow visitors to our websites to create avatars. https://en.gravatar.com/site/privacy
Twitter We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform. https://twitter.com/en/privacy
Wistia We use Wistia to display video content. https://wistia.com/privacy

 

How long will cookies remain on my computer or mobile device?

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. See the section below on how to control cookies for more information on removing them before they expire.

How to control cookies?

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org. Many of the third party advertising and other tracking services listed above offer you the opportunity to opt out of their tracking systems. You can read more about the information they collect and how to opt out through the privacy policy links listed above.